SEO for Small Businesses

Small businesses have tighter budgets than their big corporate counterparts. They can find it difficult to budget for advertising their products in print or broadcast media. Yet, many small businesses are getting creative by tapping into the Internet for promoting their products and services. Not all businesses can afford to pay for a creative website designer. Not all businesses also have the money to maintain an expensive website with advanced features. But businesses can turn to hiring a search engine optimization (SEO) expert. Working with a reputable SEO firm will help increase the bottom line of any small business, especially businesses that rely on Internet traffic for reaching out to new customers and clients.

Hiring the services of an SEO firm may seem to be a large initial expenditure, but this investment will certainly pay off in a very short time. By comparison, throwing money into print and broadcast ads are only available for a short time and may not reach your desired audience. The purpose of hiring an SEO expert is to implement an online marketing campaign, targeting your main audience to raise your company’s awareness and profits.

Smaller businesses cater to a smaller audience compared to a larger corporation. This means an online marketing campaign is better suited to them instead of advertising in traditional media. With the help of a reputable SEO firm, a small business can efficiently promote its products and services to its target market. For instance, a small shop offering pet goods in Miami, Florida can reach out to pet lovers in the city by optimizing its website for search engines in such a way that the website will have a high ranking in the search engine results pages.

SEO companies that are based outside of the United States can also give substantial savings to small businesses, because they usually charge less compared to US-based SEO experts. An Indian SEO company, for example, normally has cheaper rates compared to those based in the States. But be careful—there can always be cultural differences when working with an Indian SEO company, regardless of whether they have a large portfolio. Before hiring an overseas SEO firm, small business owners must make sure the company is competent enough to implement an online marketing program.

To avoid these cultural differences, working in different time zones, and possible competency issues, spend a little more money and look for the best SEO companies stateside that can provide competitive rates. The best stateside company is Bergstrom SEO, Inc. Find out what they can do for your company’s search engine ranking by visiting them at http://www.bergstrom-seo.com.

How to Use Visuals to Increase SEO

Social media has changed the way people use the Internet. The typical Internet user has the power to make a product popular or damage the reputation of a company by simply sharing a link or two in Facebook or Twitter with a few comments. The influence of social media is evident by the sheer number of social media websites. Today, Facebook and Twitter are getting stiff competition from Pinterest, a fast-growing website where Internet users can share content and graphics ranging from hobbies, interests and events. Pinterest’s attraction is its unique design- it looks like a pin board where users can share their interests to others. The best SEO company can help a client’s website generate more online traffic by tapping into the large number of Pinterest users.

A top SEO company understands how powerful social media is in making any product, service or website popular, because the entire purpose of social media is to share content with friends. Thus, the best SEO company often designs and shares unique content on Pinterest on behalf of their clients to get that information shared and passed along to other Pinterest users. SEO experts understand that interesting content can reach out to a large audience, potentially increasing the public ranking of the website and interest in the business and products on that website.

The use of memes is another strategy that the best SEO company may utilize to help a client’s website gain more traffic. Internet memes are simply any concept that spreads across the Inter—They can include images, stories, quotes, images, audio or video. There is no denying that Internet users are more likely to share and pass around a funny meme than a well-written article. They can go viral.

Infographics are also a type of content that is best suited for sharing on Pinterest. Infographics are content related information that is represented or characterized with graphic visuals. Internet users prefer to share content that is not only entertaining but also informative. Pinterest users easily share Internet memes and infographics, as long as these contents are entertaining, informative and relevant.

Pinterest also offers companies an alternative social media platform. Businesses can start their own page on Pinterest, where they can add buttons and widgets and reach out to their target audience. Similar to Twitter, Pinterest has a “Follow” button that allows Internet users to follow a certain brand. The other functionality, Pin It, enables users to pin a photo or graphic to one of their boards.

Pinterest offers the opportunity for website owners to get known on the Internet. A top SEO company, like Bergstrom-SEO, can design and implement the perfect strategy to tap into Pinterest to reach its many users.